Real Estate Moneyball is a proprietary system for letting data — not emotion — pick a neighborhood you can actually dominate, then converting it with a systems-driven approach that turns opportunities into closings. You own the entire system, forever.
Annual GCI
Career Sales
Day Build
•The Real Problem
Most agents choose a farm because they like the neighborhood, live nearby, or did a deal there once. Every one of those is a great way to pour money and effort into something that will never pay it back.
After coaching hundreds of agents, I can say with certainty: a farm often fails for reasons you can see before you spend a dollar — so long as you know what to look for.
Agents don't find this out in the analysis phase. They find it out 18 months and several thousand dollars in, when the listings never came. Then they blame the strategy, when the real problem was the selection.
Generic postcards, no conversion path, no follow-up — competing for attention in a market that's noisier than it's ever been. The execution is usually a decade out of date.
The right plan in the wrong market gets no results. The right market run on a 1990s playbook doesn't either. This course fixes both — selection and conversion.
Real Estate Moneyball is a proprietary system for letting data — not emotion — pick a neighborhood you can actually dominate, then converting it with a systems-driven approach that turns opportunities into closings. You own the entire system, forever.
Applications reviewed before scheduling.
Keeps calls high-quality for people who are a real fit.
•The Real Problem
Most agents choose a farm because they like the neighborhood, live nearby, or did a deal there once. Every one of those is a great way to pour money and effort into something that will never pay it back.
After coaching hundreds of agents, I can say with certainty: a farm often fails for reasons you can see before you spend a dollar — so long as you know what to look for.
•The Solution
This is the exact system I used to produce $500K+ per year consistently in one of the country's most competitive markets — $250M+ in career sales. It has two halves most agents get wrong in opposite directions.
There's a specific set of criteria that tells you whether a neighborhood is winnable before you commit. Then a full conversion system built for how attention actually works now — not the postcard-and-pray approach that stopped working years ago.
And then the part nobody tells you honestly: how long it actually takes, what the numbers should look like at each stage, and exactly what to fix when they don't.
The selection system. The exact Moneyball criteria and the thresholds that matter. How to pull turnover rate, check for a dominant agent, and run the average-price-against-cost math. The dollar-per-mailbox budgeting formula. Live walkthrough of analyzing real communities, valid exceptions, and mixed-performance neighborhoods.
Farm Analysis Tracker — every criterion per community, the math done for you.
The marketing system with exactly what to send and say. Marketing cadence and budget math. How to build a community-specific landing page that converts attention into contact information. Lead magnet options that earn the opt-in. The follow-up automation almost every agent skips — and why that skip is fatal.
Marketing structure resources, landing page framework, follow-up sequence.
The honest timeline: what months 1–6, 6–12, 12–24, and 24–36 actually look like. The leading indicators that tell you it's working before any listing shows up. The execution cadence — weekly, monthly, quarterly. And the diagnostic framework: exactly what's broken and how to fix it.
Diagnostic framework reference — what's off, why, and what to do about it.
The five lessons 20 years taught me the hard way — the things that aren't in any framework but break progress when ignored. Not theory. Not motivation. The actual things that separate agents who win at farming from those who quit 11 months in.
•What You Get
Not a course you watch and forget. Every resource you need to actually
install and run the system — from day one to month 36.
Intro plus lessons in each module — walkthroughs, not slides.
The spreadsheet that does the Moneyball math — every criterion, the formulas built in.
What to send, when to send it, and the principles that make it work.
The community-specific landing page structure that converts attention into contact information.
The system almost every agent skips — and the data on why that skip is fatal.
Exactly what's broken and how to fix it when the numbers aren't where they should be.
All tools, links, and references from the training — no hunting required.
•What You Get
Not a course you watch and forget. Every resource you need to actually install and run the system — from day one to month 36.
Intro plus lessons in each module — walkthroughs, not slides.
The spreadsheet that does the Moneyball math — every criterion, the formulas built in.
What to send, when to send it, and the principles that make it work.
The community-specific landing page structure that converts attention into contact information.
The system almost every agent skips — and the data on why that skip is fatal.
Exactly what's broken and how to fix it when the numbers aren't where they should be.
All tools, links, and references from the training — no hunting required.
What People are saying
I first came across Jonathan Fox through his excellent book "The 21st Century Real Estate Professional". As a busy, full-time agent, I don’t have time for fluff or shiny objects. Jonathan’s no-drama, results-driven approach immediately stood out. After a year of coaching with him, I can honestly say it was one of the best decisions I’ve made in my business. In the past 12 months, I’ve seen a 50% increase in gross revenue compared to my three-year average - more than covering the investment. Just as importantly, Jonathan has helped me work through a tough season of growth with clarity, accountability, and confidence. If you’re wondering whether this kind of coaching actually works - it does. But there’s no magic pill - you need a coach who understands our industry, and you need to be willing to put in the work! I’ve gained not only financial growth but also a trusted mentor and friend. Thanks Jonathan!
Jonathan has pushed me through the challenging moments, helped me rebuild my confidence, and equipped me with the skills I needed to grow. Jonathan J. Fox has been a transformative mentor for me over the past year. There isn’t anyone who could match Jonathan’s warmth, the way he communicates, and his actual investment in my success. He’s more than a mentor - he’s someone who genuinely cares about you and wants to see you succeed. If you’re looking for someone who will push you, guide you, and stand by you through the uncertainties, Jonathan is the person you want in your corner. One year with him has proven his worth, and I’m deeply grateful for the impact he’s had on my career & my confidence and for the years to come.
Working with Jonathan as my business coach has been extremely beneficial to my business. Even though I've been in business for over 20 years I have learned so much from him. It's like having my own board of advisors just a text/phone call/email/zoom call away. He is responsive, thoughtful, articulate and extremely intelligent. His ideas have been like gold for my business.
I sought out coaching because I felt like I was doing all the things but still spinning my wheels.Working with Jonathan has been exactly what I needed. His approach is thoughtful, strategic, and truly unlike any other coaching style I’ve encountered. He asks the right questions, helps me get clear on my vision, and walks alongside me to bring it to life. He’s incredibly genuine, deeply supportive, and always thinking outside the box to help me find creative solutions that actually work. There’s nothing "cookie-cutter" about his approach. Since starting with Jonathan, I’ve seen real growth not just in my numbers, but in how I approach my business. I’m more consistent, more confident, and more focused. I’ve built better systems, clarified my messaging, and created a clear plan of attack that helps me operate with intention and control. If you’re wondering, “Will this actually work for me?” I’d say this: If you’re willing to show up, be honest, and do the work, yes 100%. Jonathan meets you where you are and helps you build from there. Investing in coaching was a leap I didn’t take lightly but I’m so glad I did.
If you’re wondering whether coaching with Jonathan works—100% yes. It absolutely does, if you do the work. What makes Jonathan different is that he tailors his coaching to fit you. His systems work, but he doesn’t just hand you a one-size-fits-all template. He listens, adjusts, and helps you build a plan that works for your personality and business. For me, the results have been incredible: I now attract higher-quality leads, have clear, trackable systems, and most importantly—I have the confidence to market myself in a way that feels aligned with who I am. This coaching has been a game-changer. I’m on track to 2x my business this year, and the conversations I’m having with potential clients are completely different. People aren’t just looking for a real estate agent—they’re looking specifically for me. If you’re serious about growing your business, Jonathan is the coach you want in your corner.
Working with Jonathan has been a game-changer for my real estate career. I've been hustling in the industry for two years, and even though I had a great first two years, I have been flying by the seat of my pants. I have been using Zillow leads and no other source of lead generation. I knew there were more cost-effective ways to drum up business, especially since the market is becoming slower, and I wanted to focus more time on getting more listings. He provided the building block and sales scripts and broke down the nitty-gritty. Thanks to his guidance, I not only had a great first two years but now feel equipped with the knowledge and tools to advance in my career.
Everything you want to know before you buy.
•Pricing
Real Estate Moneyball — Geographic Farming
One-time payment · Lifetime access · You own the system forever
Add a second course for $400
Save $197 vs. buying separately. Pick any second course — same pricing whichever you choose. Add at checkout.
+$400
Or go bigger — bundle options
Any Two Courses — $997 (save $197)
All Four Courses — $1,797 (save $591)
Pick whatever combination fits where your business is.
▬▬ Pricing
Real Estate Moneyball — Geographic Farming
One-time payment · Lifetime access ·
You own the system forever
Add a second course for $400
Save $197 vs. buying separately. Pick any second course — same pricing whichever you choose. Add at checkout.
+$400
Or go bigger — Bundle options
Any Two Courses — $997 (save $197)
All Four Courses — $1,797 (save $591)
Pick whatever combination fits where your business is.
•Stop Guessing
Data · Selection · Conversion · Results
The agents who dominate a neighborhood didn't get lucky with the one they picked.
They picked one they could win — on purpose, with the math — and then converted it
with a system built for today, not 1995. That's learnable. It's in here.
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